Previous page In 1973, Anders Bengtsson went out for a run in Borås Sweden in underwear, he designed. He tested his design by measuring the moisture content in his underwear. After years of designing, testing & creating, he had found the baselayer for optimal body temp control. Borås was the perfect playground for Craft. We continue to design, develop & manufacture cutting-edge apparel & accessories for world champions & everyday heroes across the globe. What We Do From Swedish roots, we develop high-quality performance sportswear with a Nordic attitude and global reach. Who We Are We are runners, bikers, skiers, and athletes. We develop our products with athletes across the world, always pushing for progress. How We Do It Craft's advanced product development includes intense research aimed at finding the best fabrics for our garments. Next page